Abdulla Salem is the Founder and Chairman of The Abdulla Holdings — a multi-vertical business group with interests across investment, sports, and media. He is also Be Yourself’s first client and the living proof of what the company stands for.
When Abdulla came to Be Yourself, the mission was clear: he had the story, the presence, and the conviction — but he needed a media partner who could translate that into a lasting brand. What followed was a full-stack brand build: identity work, podcast production, documentary storytelling, and strategic PR.

When Abdulla came to Be Yourself, the mission was clear: he had the story, the presence, and the conviction — but he needed a media partner who could translate that into a lasting brand. What followed was a full-stack brand build: identity work, podcast production, documentary storytelling, and strategic PR.